A-180 is a concept quarterly journal that focuses on people, thoughts, and ideas which challenge the status quo. The name comes from the saying, “I did a 180” meaning a total reversal of thinking seen in thoughts, deeds, morals, or behaviors. Each issue is printed seasonally and is dedicated to one of four topics of interest including: State of the Planet, Looking Back, Science vs. Religion, and Innovations. These topics were chosen in accordance to recent debates, such as climate change and stem cell research. Along with the printed journals, A-180 has an online presence, where readers can subscribe and stay up to date on each journal's topic.
The journal's design is sophisticated, yet has a lively, progressive sensibility that stays true to its content. All of the content was taken from existing articles that correspond to each A-180 issue.
My project was awarded by the Print Regional Design Annual's Competition and is featured in the Winter 2017 Edition.
The Dresser is a monthly fashion subscription box where shopping becomes more personal. The goal of the subscription box is to provide fashion-lovers a simple way of discovering new brands with styles that exemplify their personalities. The process of receiving a box is simple and fun, where users complete an online profile and answer quick questions regarding their personalities which later translates into the clothing being selected for them. The Dresser will find clothing brands that best match their preferences and surprise each user by mailing an outfit upon request.
The subscription box is designed to look and function as a drawer to an actual clothing dresser. Ideally, each person subscribing to The Dresser would collect each of their unique drawers and stack them together to make a functioning dresser. For this reason, this product offers users something truly unique yet practical.
Detour Festival of Rock is a three-day music festival located in the deserted city of Zzyzx, California. The festival utilizes the abandoned city's structures and desert to house the stages, vendors, and camping sites. Notable headliners of the festival include Jack White, The Black Keys, Alt-J, and Unknown Mortal Orchestra.
The idea behind the branding of Detour Festival plays homage to its location: off of Interstate 15. The logotype emulates the bold, vibrant typography found on roadsigns and license plates. The orange and blue color palette also provides the festival a strong visual statement.
This project was intended to redesign an outdated classic, the Timelife Book Series. Through designing multi-page spreads, I created a flexible system that updated the overall aesthetic of the book. My assigned topic was Planets, a topic that I had very little knowledge on, prior to the assignment.
My overall goal was to create an intriguing piece, that creates a sense of wonder to those that read it. I always viewed the solar system with awe, so I wanted to correlate this idea of mystery in my design.
Swap Shoppe is an online shopping website created for users to buy and sell used items. This website was an exercise in organization, photo art direction, and visual interpretation of an assigned attitude. The design of the website was intended to convey two distinct attitudes: cheeky and gentle. All of the objects were photographed by my classmates at Ringling College of Art + Design, or photographed by me.
Pattern was created alongside David Allin Reese and Robson Tan in the Spring of 2015 at Ringling College of Art + Design. We were tasked with the ideation, creation and presentation of a health and fitness app. We had one goal: we did not want to design a calorie counter. The idea for Pattern was born out of everyone's personal, daily patterns. What they eat, who they talk to, and when they exercise. The college environment became an obvious focus for us and our app. Being students ourselves, we know that finding balance in our lives is difficult.
Pattern won the hearts of the jurors at the 2015 edition of the Annual Best of Ringling Awards Ceremony! Check out our process at: http://ashdavrob.tumblr.com
The Dynamic Duo
Need a little something to make a night with your special someone unforgettable? The Dynamic Duo is a set of two massage bars: perfect for sharing and an excuse to take things to the next level. The massage bars are made with moisturizing butters and essential oils that can reduce tension, as well as reduce muscle aches. So, grab your partner, dim the lights, and show a little love.
A compilation of logos from previous branding, editorial, and packaging projects I've worked on.
Adorables And Deplorables Book
John Carroll Long is a multi-faceted and acclaimed fine artist based in Naples, Florida. His work is edgy, original, and humorous. Through his wide range in mediums he aims to “eliminate the limitations” in all that he undertakes. Common themes seen throughout his work include contemporary culture, history, and human nature.
This is the case with the piece, Adorables And Deplorables. It displays over 200 illustrated characters enlivened by John’s imagination. John wished to consolidate these illustrations into a book format, raise awareness and accessibility of the piece, and be sold in stores and museum gift shops. The first batch of books are available to order at Up Art and Design Gallery in Naples, Florida. Stay tuned, the second edition is on it's way!