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Detour Festival — Branding

Detour Festival of Rock is a three-day music festival located in the deserted city of Zzyzx, California. The festival utilizes the abandoned city structures and desert to house the stages, vendors, and camping sites. Notable headliners of the festival include Jack White, The Black Keys, Alt-J, and Unknown Mortal Orchestra. 

The idea behind the branding of Detour Festival plays homage to its location: off of Interstate 15. The logotype emulates the bold, vibrant typography found on roadsigns and license plates. The orange and blue color palette also provides the festival a strong visual statement.

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