John Carroll Long is a fine-artist whose mission is to stay in touch with the now and embrace contemporary culture. At times his work’s visual styles are so different, observers could be led to believe different artists crafted the works.
Lines Written and Drawn was designed to showcase the artist’s unique form of narrative poetry alongside his artist portfolio. The relationship between the written word and imagery created an interesting opportunity for the book’s design. The challenge was to balance not only the large volume of artworks and text, but to create a foundation where so many aesthetically different artworks can live harmoniously together.
The result is a 176 page hardbound art book, displaying over 160 artworks. Elements of handmade brushstrokes and textures play homage to the creative process.
Between Guests was made to create a new type of cleaning service for vacation rental homeowners and Airbnb hosts. It strives to provide a quick, efficient cleaning turnover service which is completely automated and eco-friendly, leaving homeowners stress-free and happy to take on their next guests.
Between Guest’s branding system mirrors the company’s commitment to quality and giving its users peace of mind. The final outcome is a look that is refreshing and clean, from the color to its icons.
A-180 is a concept quarterly journal that focuses on people, thoughts, and ideas which challenge the status quo. The name comes from the saying, “I did a 180” meaning a total reversal of thinking seen in thoughts, deeds, morals, or behaviors. Each issue is printed seasonally and is dedicated to one of four topics of interest including: State of the Planet, Looking Back, Science vs. Religion, and Innovations. These topics were chosen in accordance to recent debates, such as climate change and stem cell research. Along with the printed journals, A-180 has an online presence, where readers can subscribe and stay up to date on each journal's topic.
The journal's design is sophisticated, yet has a lively, progressive sensibility that stays true to its content. All of the content was taken from existing articles that correspond to each A-180 issue.
My project was awarded by the Print Regional Design Annual's Competition and is featured in the Winter 2017 Edition.
The Dresser is a monthly fashion subscription box where shopping becomes more personal. The goal of the subscription box is to provide fashion-lovers a simple way of discovering new brands with styles that exemplify their personalities. The process of receiving a box is simple and fun, where users complete an online profile and answer quick questions regarding their personalities which later translates into the clothing being selected for them. The Dresser will find clothing brands that best match their preferences and surprise each user by mailing an outfit upon request.
The subscription box is designed to look and function as a drawer to an actual clothing dresser. Ideally, each person subscribing to The Dresser would collect each of their unique drawers and stack them together to make a functioning dresser. For this reason, this product offers users something truly unique yet practical.
A compilation of logos from previous branding, editorial, and packaging projects I've worked on.
The Dynamic Duo
Need a little something to make a night with your special someone unforgettable? The Dynamic Duo is a set of two massage bars: perfect for sharing and an excuse to take things to the next level. The massage bars are made with moisturizing butters and essential oils that can reduce tension, as well as reduce muscle aches. So, grab your partner, dim the lights, and show a little love.
Sarasota Museum of Art
The Sarasota Museum of Art is a division of Ringling College of Art + Design located in Sarasota, Florida. The Museum is a catalyst for the appreciation and understanding of contemporary art and artists. The Museum embraces bringing not only the arts community together, but all people, not matter their experience levels with contemporary art or artists.
With no permanent collection, the museum will be evolving with “transformative, relevant and pioneering new exhibitions and programs”. The branding of the Sarasota Museum of art is centered on the idea of progression, seen in the logo’s forward pointing mark. We designed the logo to be as flexible and timely as the museum: a logo that can be easily adapted through the use of a inter-changing color palette. The final outcome was a look that was clean, yet bold and distinctive.
Detour Festival of Rock is a three-day music festival located in the deserted city of Zzyzx, California. The festival utilizes the abandoned city's structures and desert to house the stages, vendors, and camping sites. Notable headliners of the festival include Jack White, The Black Keys, Alt-J, and Unknown Mortal Orchestra.
The idea behind the branding of Detour Festival plays homage to its location: off of Interstate 15. The logotype emulates the bold, vibrant typography found on roadsigns and license plates. The orange and blue color palette also provides the festival a strong visual statement.
This project was intended to redesign an outdated classic, the Timelife Book Series. Through designing multi-page spreads, I created a flexible system that updated the overall aesthetic of the book. My assigned topic was Planets, a topic that I had very little knowledge on, prior to the assignment.
My overall goal was to create an intriguing piece, that creates a sense of wonder to those that read it. I always viewed the solar system with awe, so I wanted to correlate this idea of mystery in my design.
Adorables And Deplorables Book
John Carroll Long is a multi-faceted and acclaimed fine artist based in Naples, Florida. Common themes seen throughout his work include contemporary culture, history, and human nature.
The book, Adorables And Deplorables, displays 200 of Long’s illustrated characters. In consolidating these illustrations into a book format, the public became more aware of his work and sense of humor.
Pattern was created alongside David Allin Reese and Robson Tan in the Spring of 2015 at Ringling College of Art + Design. We were tasked with the ideation, creation and presentation of a health and fitness app. We had one goal: we did not want to design a calorie counter. The idea for Pattern was born out of everyone's personal, daily patterns. What they eat, who they talk to, and when they exercise. The college environment became an obvious focus for us and our app. Being students ourselves, we know that finding balance in our lives is difficult.
Pattern won the hearts of the jurors at the 2015 edition of the Annual Best of Ringling Awards Ceremony! Check out our process at: http://ashdavrob.tumblr.com
Swap Shoppe is an online shopping website created for users to buy and sell used items. This website was an exercise in organization, photo art direction, and visual interpretation of an assigned attitude. The design of the website was intended to convey two distinct attitudes: cheeky and gentle. All of the objects were photographed by my classmates at Ringling College of Art + Design, or photographed by me.